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When Branding Undermines Spelling

• Spring is in the air, which means that in America, major-league baseball is on the air. In San Francisco, two members of the hometown Giants’ broadcast team are former major-leaguers Mike Krukow (pronounced CREW-ko) and Duane Kuiper (KY-per). The team’s publicity department refers to these popular announcers as “Kruk” and “Kuip,” which we are …

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Pronoun Puzzlers

Today let’s look into a seldom-discussed subject that’s quite a mouthful: compound possessives with nouns and pronouns. Have a look at this sentence: Cesar’s and Maribel’s houses are both lovely. Note the ’s at the end of each name. This tells us that Cesar and Maribel each own their own house. But when two people …

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You Lost Me After “Feb”

Feb-yoo-ary. Febber-ary. Feb-wary. Can’t anyone around here say “feb-roo-ary”? It’s time to revisit dissimilation, the labored linguistic theory that purports to explain why so many of us don’t say February’s two r’s. The online American Heritage dictionary has the following usage note at “February”: “The loss of the first r in this pronunciation can be …

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The Oxymoron: Simply Complicated

An oxymoron is a turn of phrase that contains a contradiction or paradox. Some familiar examples: definite maybe, same difference, poor little rich girl. The word oxymoron derives from Greek: oxus means “sharp; quick,” and moros means “dull; foolish.” Sharply foolish? Eureka! Oxymoron is itself an oxymoron. The plural is traditionally oxymora, but some now …

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Media Watch: Subjects and Verbs, Word Choice, Pronouns

What better way to begin a Media Watch column than with headlines? Here are two recent ones that got our attention: • “Bacteria has sickened more than 100.” • “Foreclosure crisis makes taught thriller.” “Bacteria has sickened” is incorrect because has is singular and bacteria is the plural of bacterium. If the headline writer balked …

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You Can Look It Up

What happens when you come across a word you don’t know? Do you just keep reading? Most people do. They believe they can figure out a word’s meaning by looking at the sentence and using common sense. Maybe they’re right … but what if they’re wrong? Here is a passage from a profile of a …

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Euphemisms: Lying to Us Gently

Let’s talk about euphemisms, those soothing words meant to assure us that something’s not as bad as we know it is. A euphemism is a lullaby, a sedative, a velvet glove enfolding reality’s iron fist. In a way, the word euphemism is itself a euphemism—so much kinder and gentler than cop-out. Euphemisms are employed for …

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What’s That I Spell?

Want to make your Labor Day party the hit of the season? During a lull, pull out this spelling test and challenge your guests. Nothing endears you to your friends and neighbors quite like making them feel foolish in public. You’ll find the answers directly below. 1. Maria looked sharp in those ___ pants. A) …

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Anachronisms: Time Out!

Shakespeare typing Hamlet. JFK on a cellphone. Elvis using Twitter. Each is an anachronism, the technical term for a chronological blunder. Many years ago my family took me to see Elizabeth Taylor in Cleopatra. As young as I was, I gave up on the movie in utter disgust when Cleopatra winked at Caesar. I didn’t …

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Spell Check

You may recall that our inaugural spelling challenge last winter included all right, which has managed to ward off alright for decades now. As we noted at the time, the usage of alright “remains unacceptable across the board in serious writing.” Since then we’ve discovered yet another adversary gunning for all right: films with subtitles. For whatever reason, subtitled films …

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